Once you’ve organized all the elements, step back and look at the board for an emotional response. Keep in mind if you are using an image that is bolder than the rest that’s where the viewer’s eyes will immediately land on the page (any images of people usually have this effect). As the viewer's eyes move across the board, the goal is to make sure there is a natural flow, avoiding any images that are out of place or don’t fit in with the main aesthetic. As you position each element on the mood board be aware of how the components interact with each other and fit spatially on the board. The best way to begin putting everything together is to determine the layout that your images will be placed in. It also helps visually tie everything together if you include the color swatches within the mood board. The ultimate goal is for the color palette to match the branding elements that are relative to the client. This stage in the process may take some time as you shuffle through images, but once you create a stock of images you’ll begin to see a trend in hues and dominant colors. The next step is to determine your color palette. It’s best to gather more images than you intend to put in your mood board so that you have a good selection when organizing the components on the board itself. Consider the components a visual snapshot of the brand displaying lifestyle images, textures, patterns etc. The images you select should relate directly or indirectly to your focus word or overall theme. Two great resources are Unsplash and Pinterest, but you can really use any website that works for you as far as image sourcing. Now that you’ve selected a theme it’s time to begin your search for photos and elements for your mood board.
Whatever focus or theme you decide on, it should be a reflection the brand’s voice and be geared toward the target audience for your project. Choose a theme that relates to the client’s brand guidelines so you know they will easily be able to relate. From a creative standpoint, setting a constraint on yourself might sound a bit unnatural, but it helps to ensure that your images tie together to convey a message through the big picture. The best way to kick off the mood board process is by defining a theme to work within. We’ve outlined a strategy for composing a mood board that you’ll be proud of and your client will love.Ĭhoose a Focus Word or Theme… and Make it Obvious Designing a mood board can be a challenge if you’ve never done it before. This tool gives the client an expectation for what the finished project will look like and makes sure that everyone is on the same page from the start. Mood boards are an effective way to communicate the high-level aesthetic before the more detailed creative process begins. When we begin our creative journey with a client, it often starts with a mood board.
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